Benefits and risks of voice technologies in the car industry

How much should a car know about its driver? Qualcomm announced a collaboration with SoundHound to develop and test SoundHound Chat AI for automotive. The first available voice assistant with generative AI capabilities will be added to the Snapdragon Digital Chassis concept vehicle. For example, the voice assistant will be able to find a recipe, add the necessary ingredients to a digital shopping cart and have them ready for pickup at the driver's local grocery store at a specific time.

While AI service providers believe megaplatforms increase convenience and will change the way people live, privacy researchers call them "data-guzzling machines" that have the unparalleled power to see, listen and collect information about what they are doing and where they are driving. This is according to research by organizations responsible for privacy protection regarding the collection and use of data by automotive brands.